The Parks Institute of America
Branding / Marketing
PARK INSTITUTE OF AMERICA
Location
WASHINGTON D.C., USA
Client
Park InSTITUTE OF AMERICA
The Park Institute of America (PIA) is a non-profit, non-partisan organization comprised of former executives from many well-known conservation organizations dedicated to protecting and educating the broader public about the value of parks and other protected areas. The mission of the Institute is to champion these special places by increasing understanding through education, enhancing the exchange of ideas, and building momentum through partnerships. The board members of PIA needed a document explaining what the Institutes’ focus would be to lobby donors to help fund their programming and administrative overhead.
The design for the brochure would be a clean, straightforward, illustrative document showcasing the experience of the board members, expected institute programming, and budget needs for the next four fiscal years.