Sa’d Irshaid is the Director of International Design at BCT Design Group. Whether developing master plans or conceptual designs for retail and mixed-use projects or themed destinations, Sa’d works by hand, using his evocative freehand drawings and renderings to impart unique character and breathe life into an idea. The body of his work with BCT Design Group reflects a design career based on a lifelong appreciation for artistry and craft.

Growing up over seas, Sa’d’s mother and father both had an influence on his desire to create. His mother was an artist and schoolteacher who supported his creative interests, while his father urged him to embrace his passion but channel his creativity towards a sustainable career – as an architect. The same creative spirit that inspired him as a young artist has characterized his 30+ years of experience in the industry.

He earned his Master of Architecture at the University of Wisconsin-Milwaukee in 1987.